The essentials of international marketing in the context of a UK-based Essay

The essentials of international marketing in the context of a UK-based firm, Directa Ltd - Essay Example The paper tells that the world today has become a global village. Information exchange can occur within a matter of milliseconds over thousands of miles. Technology has revolutionized every field, from arts and education to organizational management. It has also opened up new vistas of business management that were not plausible a few decades ago. One of the most important revolutions of globalization has been global marketing. Internationalization and global marketing strategies has not only garnered the attention of large corporations but small and medium sized enterprises are also considering marketing across national borders. This tends to highlight the role globalization is playing in the contemporary business arena. In order to comprehend the processes underlying and factors influencing global marketing, one needs to gain an insight into the operational dynamics of marketing on an international level. Moreover, marketing across borders is not limited to the domain of multinatio nal organizations, as was conventional few years ago. Globalization has offered businesses opportunities to expand its consumer base and to profit from international demand. Directa (UK) Ltd is a UK-based organization and deals with the distribution of industrial products. The company is located in the city of Essex and has a workforce of more than 80 people. It was established in 1971 and four decades since its inception, the company has become one of the leading distributors of tapes, signs, abrasives and adhesives along with other industry-related good and products. The company offers products from a number of leading brands such as 3M, Duracell and Velcro and has also launched its own products such as Deemark, a safety marking product, and Sparks, a PVC tape. The company has an online ordering service whereby customers can select from a range of more than 10,000 products and pay via SAGE. Moreover, the company has a functional ordering service on the phone too. Directa does not disregard its responsibility towards the environment and believes in sustainable business production. The company links up with Green Recycling Ltd and approximately 98% of the waste product is recycled. The company works in alignment with the Waste Electrical of Electronic Equipment (WEEE) Directive whereby it encourages the recycling and reuse of electrical equipment. For instance, Directa has launched a take-back scheme which encompasses recycling of used up batteries which are to be disposed otherwise by the customer (Directa, 2012). Previously the company was only a catalogue-only supplier. However as the business grew, the pressure on margins also rose (Jadu, 2012). This, coupled with flat sales, led the business towards a revision of the business model it employed. The issues highlighted, after the company heads and managers came together to discuss the progress of the company, included usage of the resources below an optimum level, lack of proper leadership to guide the grow th initiative and the boasting of sales by competitors by using internet for marketing. The company responded to this by setting up an e-commerce website that allowed customers to do business with Directa online. The marketing manager at Directa, Ciaran Crowley, was in charge of this initiative (Jadu, 2012). He not only focused on the use of warehouses and other resources of the company to develop new products but also realized the potential of telesales. Subsequently, an official website of the company was launched after considering a range of business frameworks and analyzing the organizational structure. Furthermore, the company spent time and resources not only developing,

Scott v. Sanford Case Study Example | Topics and Well Written Essays - 500 words

Scott v. Sanford - Case Study Example Upon his owners return to Missouri, Dred was then sold to Sanford who became the defendant in this case. The basis for the suit was that according to Abolishonist lawyers, Dred and his wife had lived on free ground for a period of time, with his daughter even born in the free states and therefore, could no longer considered a slave and was in effect, a free man. The main issue of this case was that Dred was asking the courts to decide as to whether he was no longer a slave and instead was not a citizen of the land and as such, should be accorded the same rights as a free man under the U.S. Constitution (Dred Scott v. Sanford, n.d.). Dred sued for his freedom in 1853 in the federal court of New York under the Diversity jurisdiction provided in article 3. section 2 of the U.S. constitution. Judge Robert William Wells who heard this case directed his jury to base the merits of the case on the Missouri law. As per the facts of evidence, Dred lost. All because he failed to present a witne ss who could attest to the fact that he was indeed a slave for Sanford. As expected, a case of this magnitude at the time found its way to the U.S. Supreme Court where it was heard and decided upon by Chief Justice Roger B. Taney who was known as former slave owner in Maryland. It was his decision on this case that made Dred v. Sandford a highly precedential case since Judge Taneys decision effectively invalidated the Missouri Compromise (The Dredd Scott Decision, 1996). In his courts decision, seven out of 9 judges declared that â€Å"no slave or descendant of a slave should be considered a citizen of America.† (The Dredd Scott Decision, 1996). As such, Dred had no right to sue an American citizen, nor sue for his freedom in the federal courts. He was in effect, still a slave. Taney declared that the U.S. Constitution explains that no man should be deprived of his property and as such Dred,

Cours Essay Example | Topics and Well Written Essays - 2750 words

Cours - Essay Example Reduced weight increases fuel consumption efficiency and reduces the amount of carbon compounds produced (Das 2001, 1). Reducing the weight of a vehicle by about 100kgs would lead to a reduction of about 0.3 to 0.4 liters of fuel per 100km (Yu & Dean 2006, 580). For example, the Ford Explorer model by Ford has a scratch resistance and corrosion proof cargo area made from integrated liners and side panels, reducing the vehicle’s weight by up to 20% compared to its conventional metal model. In addition, using composites makes it possible to reduce the number of parts required in fabrication of vehicles, compared to use of steel or aluminum (Calister 2007, 582). This leads to achievement of high volume composite concept in vehicle manufacturing, which leads to increased cost effectiveness. The use of natural based fibre has further improved fibre applications in the vehicle industry. Natural fibres are environmentally sustainable to use compared to metals. These fibres are proces sed from natural plants, making them biodegradable and environmentally friendly. Currently, natural fibres are mostly used in making of seat liners, equipment panels, carpets, among other applications in vehicles (Riaz 2012, 9). Natural fibres such as jute, sisal, hemp, and kenaf offer good acoustic properties to vehicles, high stability, less splintering in case of accidents, and reduced forging behavior compared to metals (Sanadi et al 1994, 469). Through the use of fibre reinforced composites, many parts of different shapes can be produced with much ease, and at high speed compared to use of metallic materials. The ability to configure and produce complex shapes inexpensively makes the use of polymers to considerably reduce the cost of a vehicle, making them more affordable to customers. Composites offer increased stiffness, toughness, and strength over structural metal alloys. These superior properties come along with vehicle

Account for Japans decision to go to war against the United States in Essay

Account for Japans decision to go to war against the United States in 1941 - Essay Example Attempts to successfully negotiate a ceasefire failed primarily on account of Japan’s refusal to return conquered territory (Iinkai 1973, 111). As the Second World War progressed, Japanese leaders began to feel increasingly vulnerable and particularly isolated (Bess 2008, 27). From the Japanese perspective the Soviet Union was a long and enduring enemy so that by 1936 Japan had subscribed to an anti-Communist pact with Germany and Italy. Fortifying the anti-Communist and anti-Soviet stance, Japanese military factors had conflict with the Soviet factions on Korea’s border with the Soviet Union in 1938. A larger battle would follow between the two in 1939 at Nomonhan near the border between Mongolia and Manchuria. The latter was a region in China conquered by Japan. The Soviets defeated the Japanese in this later battle and forcing Japan to conclude a non-aggression truce with the Soviets having learned that Germany had entered into a similar agreement with the Soviets. The knowledge that Germany had engaged a non-aggression pact with the Soviet Union would be a turning point for Japan. In the latter stages of the 1930s Japan had commenced cooperation strategies with Nazi Germany, assuming that the two nations would jointly attack the Soviet Union and divide that country’s wealth between them (Duiker and Spielvogel 2006, 696). Japan came to the realization that it could not take the Soviet Union on its own and would inevitably have to find another method for obtaining its wealth. Attention then turned to Southeast Asia. This would mean a potential war with the Europe over its colonies in the area and the US who had already expressed disapproval of Japan’s attack on China, particularly following an attack on a US naval ship stationed in China (Duiker and Spielvogel 2006, 696). German victories in Europe in 1940 however, particularly the

On The Box Assessment 2011 Essay Example | Topics and Well Written Essays - 2000 words

On The Box Assessment 2011 - Essay Example The American Airlines Advert of â€Å"James Gandolfini on New Yorkers† has described a big picture of how busy the lives of New Yorkers. The imageries tell the viewers that New York has busy activities inside and it seems that New York is a never ending city. When you look up to the beeping taxi, it reflects how demanding the New Yorkers are. Based on my views, the advert also draws the condition of how New Yorkers want perfection in every single aspect of their lives; but the perfection they want is not always supported by comfortable situation that can make them happy. As the conclusion of the advert imagery, The American Airlines gives solution to what has been faced by the New Yorkers regarding their demand of perfection. What really makes this advert having representative imagery mostly because of the real circumstances shown; like the yellow taxi, New York City view from the landscape, and citizens` activity. Even someone who has not visited New York could feel as if he is in the city; the feeling is particularly represented by the use of black limo and yellow taxi which actually gives picture of night and day life in New York City. If imagery influences viewers to their visual assumption, advert might also need music as a part of the purpose delivered. Music is an art form whose medium is sound which has pitch that governs melody and harmony, rhythm that its associated concepts are tempo, meter, and articulation, dynamic, and the sonic qualities of timbre and texture (â€Å"music† on wikipedia.org). Analyzing the intro music on this American Airlines advert, personally I feel like entering a cozy dining place; it seems that as a customer I am treated well and be welcomed as a very important person. The music sounded for this advert is rather classical one and it releases viewers from stress feeling. It has emphasized an impact to busy lifestyle by sounding classical piano on the advert. Even though in the middle of this advert there are sou nds of distraction - like when the driver yells to someone outside the car – but this advert concludes nicely at the end. As I imagine, the music used on this advert can be said like an egg; wrap well, but it is fragile and ready to pop out anytime. The cover of the egg is the intro and the end of the music played, while the content of the egg is the terrible disturbance during the middle part of the advert. Based on this analysis, it gives a philosophy drawn for the American Airlines that their service cannot be cracked easily if they keep the good work and give the best pleasure to the passengers. The American Airlines strongly make the egg on its position in comfortable refrigerator. To sum up, its music on this advert convinces the passengers not to be worried at all using their services. Imagery and music are two important parts for an advert to be published, but to convince the viewers more, language style is needed to be designed well too. For an understanding, languag e may refer either to the specifically human capacity for acquiring and using complex systems of communication, or to a specific instance of such a system of complex communication; in which the approximate of 3000-6000 languages are spoken by humans today (â€Å"language† on wikipedia.org). Communication is a very basic importance for people to reach understanding and agreement; without communication, every single aspect in this life would

Research design in psychology-week 5 Essay Example | Topics and Well Written Essays - 750 words

Research design in psychology-week 5 - Essay Example Potential research questions as far as the quantitative approach towards addressing the issue of juvenile crime can be descriptive, predictive or casual. A descriptive question for this quantitative research can be ‘What is the relationship between the social environment and juvenile crime?†. A predictive question can be â€Å"Does the social environment predict the juveniles’ ability to indulge in crime?† A casual question which compares the different variations of a phenomenon to identify the cause of something can be â€Å"does variation in exposure to different social environments produce a change in a juvenile’s ability to commit offences?† These research questions can be addressed by either limiting the scope of the research to certain factors of the social environment like dynamics of the family, community support or the effect of the media and music. A possible hypothesis for adopting a quantitative approach to this area could be relaye d in the following way: â€Å"If the social environment has an impact on juvenile crime, then there should be an observable correlation between various social factors in the lives of juveniles and their rate on criminal behavior.† A breakdown of the factors that constitute to the social environment (such as domestic violence, substance abuse, peer pressure or schooling etc) can be used as independent variables whose relationship will have to be determined on juvenile delinquency (the dependant variable). Looking at the research by adopting a qualitative approach the possible potential research question one might ask is ‘What role does the social environment play a role in the lives of juveniles and their ability to commit crimes?† Other research questions relating to the issue at hand could be ‘Why do juveniles commit crimes?’ or ‘How can juvenile crime be prevented?’ or So while our quantitative approach tends to find out if there is a p ossible relationship between our two defined variables the qualitative approach will analyze this relationship and go into the depth of it. Qualitative research will analyze and evaluate the criminal behavior of juveniles through a social learning perspective. Even though in qualitative research we do not use quantities, they can be used to prove or disprove a hypothesis, however primarily it is used to gather and analyze data. Resources Creswell, J. (2009). Research design: Qualitative, quantitative and mixed methods approaches. (3rd ed.). Thousand Oaks, CA: Sage Publications,

The Effects of a Adopting a Mandatory Employment Arbitration System in Essay

The Effects of a Adopting a Mandatory Employment Arbitration System in The Middle East and The UK - Essay Example The applications of these historical and legal foundations of arbitration are explored in the final section as they pertain to the origins of arbitration systems in the Middle East and in the United Kingdom. In order to gain an understanding and appreciation for the dynamics and significance of arbitration as a central component of the effective execution of trade agreements, it is necessary to trace its early development. A review of the historical records demonstrates that mechanisms of arbitration have been utilised as a non-military means of dispute resolution that has always functioned as the cornerstone of peaceful exchange of commodities between individuals, groups and nations throughout human history1. This assessment of the historic roots of arbitration illustrates that the foundations of negotiation and the principles of alternative dispute resolution are to be found universally among human cultures and have provided an essential foundation for the development of modern mechanisms of arbitration that have become an essential component of international trade agreements that define the global economy. The concept of arbitration developed historically in the context of resolving cross-border commercial disputes2. As such, the evolution of arbitration and dispute resolution practices over many centuries speak to a trend that merely seeks to accommodate this i3nitial concept of arbitration on both domestic and international levels3. This part of the paper examines the early historical development of arbitration based on an examination of available historical records and presents it as the background against which the specifics of modern arbitration practices and policies in the UK and the Middle East have developed. It is important to explain the dynamics of alternative dispute resolution so as to place arbitration in its proper historical context4. It is only then that the social